You’re part of the Problem of why Half the world’s Species could go Extinct

1Out of Sight, Out of Mind

For many people, species on the verge of extinction are “out of sight, out of mind,” but on Endangered Species Day the National Geographic Society is making sure that no one will be able to look away.

Instead of images of celebrities, clothing and products, on Friday billboards in Time Square and other major cities will feature animals from the National Geographic’s Photo Ark project, which aims to document every species living in the world’s zoos and other protected areas, before they are gone forever. Throughout the summer, more than 45,000 digital screens across the country will feature Photo Ark images as part of the National Geographic Society and the Outdoor Advertising Association of America (OAAA), #SaveTogether campaign aimed at saving species at risk in the wild.

The photos in Times Square “put the plight of other species we share the planet with in full view,” according to Joel Sartore, National Geographic photographer and founder of the Photo Ark